325 was created by people working across different disciplines who understand that a great deal of professional knowledge remains trapped inside projects, teams and everyday decisions. ACADEMY exists to organise that knowledge and return it to the wider community in a form that can be understood, tested and used.
The instructors do not step away from the market to speak about it in theory. They remain active in the fields they teach and bring real processes, constraints and decisions into the programme. The model is self-funded, allowing the content to remain independent of sponsorship obligations, product advertising and presentations that somehow conclude with one particular brand.