PROJECT // 2610ACTDM STATUS // INTEREST OPEN

Travel Digital Marketing

Digital Marketing for travel, in its real business context.

A practical programme for people working — or looking to work — in digital marketing across travel, tourism and hospitality. We do not treat SEO, Paid Media, Social, OTAs, websites and analytics as separate boxes. We connect them to what ultimately matters: how a travel business operates and performs commercially. We work with examples, budgets, datasets, constraints and decisions. Not only slides.

DURATION5 DAYS // 20 HOURS

STRUCTURE3 WEEKENDS

DATESTBA

LOCATIONTBA

325: THE PROGRAMME

Digital Marketing is not a list of channels.

A travel business has markets, seasonality, booking windows, different distribution channels, commissions, direct revenue, availability and customers who may buy today something they will use months later.

That is why the programme does not begin with Google Ads, Meta or SEO. It begins with the business and moves into channels only once we understand what job each one actually needs to do.

325: THE PROGRAMME

5 days. 20 hours. Quite a few decisions.

BEFORE YOU TOUCH THE BUDGET

Before deciding where to invest, we need to understand the business.

Travel & Hospitality Business Models
Customer Journey
Markets & Audiences
Seasonality
Demand
Booking Window
Direct & Indirect Sales
Distribution
Commercial Objectives
Revenue, Margin & Profitability
Marketing Problems vs Business Problems

PRACTICAL LAB

The objective is not to propose a campaign.

The objective is to understand what the actual problem is.

THE BOARDROOM

The final day is not another teaching day. It is a workshop.

THINK BEFORE YOU MOVE // STRATEGY SESSION

Before entering the final case, we change perspective.

We use the strategic logic of chess to examine how business decisions are made.

Position
Available Moves
Constraints
Opportunity Cost
Timing
Risk
Consequences
What Changes After the Move
When Not Moving Is Also a Decision

A good decision is not judged only by its immediate result. It is also judged by the position it leaves us in afterwards. This session also acts as an introduction to a separate Business Strategy & Decision Making programme currently being developed by 325 Academy.

FINAL WORKSHOP

THE BOARDROOM

We have business objectives, market information, performance data, a limited budget and enough information to make a decision. Not all of it. New information appears during the exercise and some initial assumptions change.

90-DAY DIGITAL GROWTH PLAN

Business Priorities
Objectives
Recommended Actions
Channel Roles
Budget Allocation
KPIs
Risks
Tests
Actions to Stop
Next Questions

The plan is presented and defended against questions. It is not enough to know what we want to do. We need to explain why.

325: HOW WE WORK

The examples are not decorative.

The programme combines theory with cases and data designed to reflect realistic operating conditions in travel businesses.

Not all information is necessarily available from the beginning. It rarely is at work either.

Business Cases
Marketing & Commercial Datasets
Search Data
Media Performance
Revenue Data
Budgets
Distribution Costs
Market Information
Business Constraints
Progressive Information Releases

325: WHO IT IS FOR

For people who want to understand what the channel has to do with the business.

The programme is designed for people who want to understand digital marketing within the real operating context of a travel business.

Hotels & Hospitality

Travel Agencies

Car Rentals

Tours & Activities

Digital Marketing Teams

E-commerce & Commercial Teams

Freelancers

Owners & Managers

You do not need specialist knowledge of every digital channel. You do need to want to understand why we are doing something before learning which button does it.

325: PROGRAMME LEAD

KONSTANTINOS CHATZIAGAPITOS

The programme is designed and led by Konstantinos Chatziagapitos, a Digital Marketing professional with extensive experience across travel, tourism and hospitality, covering Digital Strategy, Performance Marketing, SEO, Web Development, Analytics and Direct Revenue.

Professionals who remain active in the industry also participate and contribute to specific areas according to the subject.

An important part of the programme design is the contribution of the participants themselves. Questions, different professional experiences and decisions made during the programme are not interruptions to the curriculum. They are part of it.

325 ACADEMY // INDEPENDENT BY DESIGN

We do not have something to sell you at the end of the class.

Apart from the class itself. That, yes, we sell.

Travel Digital Marketing is an independent educational programme by 325 Academy. It was not created as an extension of a software company, advertising platform, agency or specific product.

We will discuss real platforms, tools and companies whenever they are necessary to understand the subject. No tool, however, is presented as the answer because somebody wants to sell it.

When industry professionals contribute, they are there to share knowledge and experience. Not sales decks.

NO PRODUCT PLACEMENT
NO SPONSOR-LED CURRICULUM
NO SOFTWARE SALES PITCH
VENDOR-NEUTRAL CONTENT

325: WHAT THIS IS NOT

You will not become a Digital Marketing Expert in 20 hours.

It would be slightly suspicious if you did.

NOT INCLUDED:

Certification preparation
Software training
A series of tutorials
10 hacks for more bookings
A platform showcase

The objective is more specific: to look at a digital or commercial problem and better understand what to ask, which data you need, what is worth measuring and how to make a more informed decision.

325: PRACTICAL INFORMATION

DURATION 5 DAYS / 20 HOURS

STRUCTURE 3 WEEKENDS

LAUNCH DATE 01.10.2026

DATES TBA

LOCATION TBA

PRICE TBA

The rest will be announced properly.

325: INTERESTED?

Yes, there is a launch date.

Dates, location and price will be announced once they are finalised.

No, the programme is not completely up in the air. At 325 we rather like giving things launch dates, and this programme has one: 1 October 2026.

So why did we bother putting the page online before announcing every last detail?

Someone might say we want to measure traffic, conversion and other complicated data. But what would they know?

Registering your interest does not reserve a place and creates no financial obligation.

Participation, once registrations open, will be paid. Obviously.

Unless you would rather attend another “free seminar” where the first half explains why you have a problem and the second half sells you the company that can solve it.

Registering interest does not reserve a place.

Travel Digital Marketing

Digital Marketing is not a list of channels.

5 days. 20 hours. Quite a few decisions.

BEFORE YOU TOUCH THE BUDGET

BEFORE YOU BUY THE TRAFFIC

NOW YOU MAY OPEN GOOGLE ADS

THE DASHBOARD SAYS EVERYTHING IS FINE

THE BOARDROOM

Before entering the final case, we change perspective.

THE BOARDROOM

The examples are not decorative.

For people who want to understand what the channel has to do with the business.

KONSTANTINOS CHATZIAGAPITOS

We do not have something to sell you at the end of the class.

You will not become a Digital Marketing Expert in 20 hours.

The rest will be announced properly.

Yes, there is a launch date.

LET'S TALK